Background
<A bit about me... and how I got to be right here>
With any job, there are obviously good and bad weeks - yet I am quite fortunate that after 12+ years of working with commercial art - I continue to wake up each day and think.. "Man, I get paid to do this!!" Since late 2005 - I have been the Art Director for CNET Networks Business Portfolio web sites, driving creatIve for BNET, ZDNet and TechRepublic. I have the best design team in all of CNET Networks, and within the Business division are some of the smartest and most passionate producers, engineers, editors and product folks I have ever worked with. It may sound cliche - but I love what I do, as well as where and with whom I do it!
Prior to joinIng CNET I had, enjoyed a successful relationship in the design and implementation of creative solutions with a variety of high-tech start ups, large media companies, as well as with more traditional brick and mortar companies. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an online medium. In the case of print campaigns, solutions that effectively convey brand, and motivate an audience with a call to action.
What do I do
- Provide creative direction on visual design elements to ensure consistency of brand treatment for both product as well as marketing communications.
- Design and produce all creative for web properties, print collateral, trade show booth, product icons, and other direct response marketing programs
- Enhance product’s usability through intuitive navigation, graphical wizards, icons, and splash screens
- Develop brand identity and extend visual elements into high impact product and content franchises.
- Collaborate effectively with client teams to gather requirements, create prototypes, and produce final creative deliverables
