A functional design is not about a medium - web, mobile, print or multimedia.. it is not about a pretty picture. It simply responds to the parameters of a business challenge, determines the creative opportunities and offers solutions to be extended in all possible formats.
I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium.
I believe that the real power in "new media" lies with users. Because "you" have the ability to bring valuable information to others in real time. With the adobtion of new technologies such as Twitter - everyday people are able to share first person perspectives and accounts of the events that ultimately effect us all.